In an increasingly complex landscape, RMNs are confronting how best to tap into new demand streams, as brands of different sizes distribute their investments in unpredictable and disproportionate ways. This session aims to: 

• Examine the evolving dynamics between retailers + brands, and the challenges faced by RMNs looking to engage with smaller advertisers
• Explore the distribution of SMB ad investment across multiple retailers + review data-backed insights into spending trends
• Discuss what smaller advertisers are looking for in their RMN partners + how to successfully tap into multiple API integrations to scale relationships with SMBs